Caribbean resorts attain out with music, video, on-line courses: Journey Weekly

Gay Nagle Myers

With travelers’ plans on hold, Caribbean hotels and resorts are reaching beyond their property walls and turning to social media to entertain their guests and inform their travel advisors remotely.

The messages focus on their products, their incentives, and their people, and contain all of their invitations to return when the time is right.

Virtual getaways include recipes for signature drinks that can be recreated in your own kitchen at home. Suggestions for kids’ Caribbean-themed games, many of which come from the resort’s on-site beach activities; and offers to escape the mandates at home through breathtaking photos and videos of white sandy beaches, turquoise seas, bathtubs on hotel balconies and dinners at sunset.

For example, the # SandalsStateofMind campaign includes Instagram and YouTube videos on how to prepare a grilled pineapple martini or peach balm (a lot darker Jamaican rum), tips on spicing up romance with a sandal-style bubble bath, and suggestions for a sandal playlist.

For kids, #BeachesStateofMind has a recipe for tropical banana pancakes, a towel-making tutorial, and family-style picnics.

“Sandals are more than a destination. It’s a state of mind,” Butch Stewart, chairman and founder of Sandals Resorts International, which owns both sandals and beaches, told his Instagram followers. “While you focus on being safe at home, we’re here to help you find ways to indulge in relaxation and romance at home.”

According to a spokesperson, Amanyara of Aman Hotels & Resorts in Turks and Caicos Islands is also taking the Instagram route to “encourage people to transport themselves to the island and continue their personal wellness journey”.

David Melladew, the resort’s wellness immersion manager, posted a series of videos that included breathing techniques, a 15-minute guided yoga flow class, and the recipe for a cooler cocktail. The videos were well received by the followers and more are planned according to the resort.

Under the hashtags #BahamasAtHeart and #PositivelyParadise, Atlantis Paradise Island has released a video called A Moment of Zen to Share. In the video, a staff member gives viewers a lesson on how to fold beach towels into two swans.

According to Carolyne Doyon, CEO and President of Club Med North America, Club Med launched a weekly series of activities “to bring the Club Med spirit directly to those who stay inside”.

Club Med at Home offers content such as recipes, virtual resort tours, happy hours and training courses filmed in one of the resorts and led by a staff fitness trainer.

The company’s Mini Club team members publish entertainment ideas and activities for family evenings.

Exclusive Resorts, a members-only vacation club with a portfolio of global residential properties attached to resorts, including 11 in the Caribbean, launched Exclusive Connections, a series of weekly digital get-togethers through Zoom. Topics include health; Travel and wellness; Philanthropy; Nature and science; Business; and cooking and nutrition.

“Once things get back to normal, people will have an emotional need to travel with people they know and trust,” said CEO James Henderson. “We’re already planning group bonding activities and adventures. People will be hungry for human connection and fun.”

The Grand Case Beach Club at St. Martin’s general manager, Steve Wright, reached out to clients and advisors and posted a photo of the view from one of the resort’s many beach walkways, suggesting the photo could be used as wallpaper for a phone and laptop or another digital device because “it can take a while before our guests can board an international flight to St. Martin. Every time you look at the photo, think about the happy times you spent with us and the happier times to come. “

Couples Resorts in Jamaica offers live feeds on its social media channels at its two resorts in Ocho Rios and two in Negril: videos and updates on guidelines and culinary experiences, highlights from local partners and providers, and 360-degree views of the island.

Graeme Davis, president of Baha Mar in Nassau, shared a video encouraging guests, staff, and partners to remain hopeful and positive during this time. “I look forward to creating spectacular experiences together and being part of each other’s memories again,” he said.

Each of the three resorts in Baha Mar – Grand Hyatt, SLS, and Rosewood – work with travel advisors and guests on social media channels to get away from it all and showcase the natural beauty of the area and the Bahamas.

Once this crisis is over, Davis believes there will be a new normal “and that guests will become more aware of hygiene standards. We are working with our teams to anticipate these needs and provide peace and comfort to our future guests,” he said.

Le Barthelemy Hotel & Spa in St. Bart’s recorded the sounds of water lapping the coast, while the Jamaica Inn’s virtual experience includes cooking classes, mixology demos, yoga sessions, garden tours, and glimpses of Shadow, the resident dog.

The Round Hill Hotel and Villas in Montego Bay offer a full calendar of virtual content and programming so guests can stay connected through recipe tips, workouts, Pineapple Kids Club activities, and interactive Q&A.

BodyHoliday in St. Lucia offers a variety of wellness-focused video content for guests to watch at home. Wymara Resort & Villas on Grace Bay Beach in Providenciales, Turks & Caicos has curated playlists on Spotify with instructions for listeners to “put on your headphones, close your eyes, and let yourself be carried away by these songs – and your imagination”.

Carolina Voullieme Leon, Head of Sales and Marketing at Aruba Marriott Resort & Stellaris Casino, said, “We wanted to create a virtual way for everyone to enjoy our One Happy Island anytime, so we hope the Aruba Marriott Island Tunes playlist will appear.” musically transports the listener to our sandy shores. “

“Kokomo” by the Beach Boys begins, followed by Caribbean melodies, including “Dushi Bida”, which is sung in the local language Papiamento and means “sweet life”.

Similar formats followed the Caribe Hilton in San Juan, whose Caliente Caribe playlist celebrates Puerto Rico, and Hedonism II in Negril, which the Hedo Hustle (r) offers in both the “prude” and the “nude” edition. “One is more symbolic of our mild side with relaxing melodies, and one is sexy and wild,” said Kevin Levee, the resort’s general manager.